Cal State Hayward Catalog 2004-2005

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Graduate Programs

Multimedia
 * Department Information
 * M.A. in Multimedia
 * Graduate Courses
Department Information

Multimedia Program Committee
College of Arts, Letters, and Social Sciences; College of Business and Economics; College of Education and Allied Studies; College of Science
 
Office: Multimedia Graduate Program, Art and Education 1231
Phone (510) 885-3204
 
Professor: James Petrillo (Art)
 
Assistant Professors: Li-Ling Chen (Teacher Education), Phillip Hofstetter (Art), Scott Hopkins (Art), Gwyan Rhabyt (Art), Suzy Wear (Art)
 
Graduate Coordinator: James Petrillo (Art)
 
 
Please consult the 2005-2006 online catalog for any changes that may occur.
M.A. in Multimedia

Program Description
The Multimedia master's degree is a unique interdisciplinary program that focuses on the creative and technical aspects of new technology to create, control, deliver, and present meaningful content in a variety of interactive forms. This degree draws upon elements from a number of fields, including art, computer science, education, business, and telecommunications.
 
The Multimedia graduate program mirrors real world conditions by emphasizing teamwork and project oriented goals. Students learn the skills needed to adapt quickly to new environments, a valuable asset for any profession. Because multimedia is a rapidly developing and rapidly changing field, the program focuses as much on the enduring creative processes as on the transient technology.
 
The Multimedia master's is a two-year degree program. Most coursework is offered in the evening. During the first year, students develop a theoretical foundation in multimedia technology, enhance their creative skills and learn to work effectively in teams. During the second year, small teams of students with various backgrounds and talents create innovative, professional-quality, interactive multimedia projects. Ideas for group projects can originate from students, faculty, or external sources. Many of our student projects have won national and international awards.
 
Students in the Multimedia graduate program enjoy a number of benefits including small student-teacher ratios and a dedicated interdisciplinary faculty. Thesis project students have 24-hour access to their own professional quality multimedia production studio. These facilities are well-equipped and maintained with the latest technology.
 
Career Opportunities
The Multimedia graduate program prepares students for successful careers in the new and thriving multimedia industry. As the only multimedia master's program in the state, it leads the way in training future multimedia producers and artists. Graduates can seek employment in positions where they work in teams or individually to produce artistic and commercial multimedia materials. Potential places of employment include film and video studios, production and post-production houses, publishers, corporate training and communication groups, support groups for scientific visualization, support groups for business presentation, and support groups for educational institutions.
 
Added career-oriented features of the Multimedia graduate program are its location in the San Francisco Bay Area, home to the hottest interactive digital media industry in the world.
 
Faculty
This is an interdisciplinary program involving all four colleges in the university. The program is administered by a Multimedia Program Committee comprised of one faculty member from each college. Committee members typically include faculty from the departments of: Art, Management and Finance, Mathematics and Computer Science, and Interdisciplinary Studies in Education. The Graduate Dean serves as a member of the Committee.
 
Admission
Applicants are individually evaluated for admission to the Multimedia graduate program using the following criteria:
 
• A minimum GPA of 3.0 in the last 90 units of undergraduate work
 
• A work sample reflecting the applicant's talents and abilities
 
• Evidence of professional experience in related fields
 
In addition to submitting a university application and application fee to the Admissions Office, applicants must complete a departmental application and submit it along with a statement of purpose, resume, work sample, two reference letters, and copies of academic transcripts. Applicants are selected by an admissions panel of the Multimedia Program Committee.
 
Students are admitted for the Fall quarter only. The application deadline is March 1. No entrance exam is required for admission; however, international students must take the TOEFL exam and pass with a score of 213 or better.
 
Applicants who have not completed all prerequisite requirements may be placed in "Conditionally Classified Graduate" status if they can demonstrate the ability to complete these requirements.
 
Requirements for Continuation
Once admitted to the program, students must satisfy further requirements, e.g., they must satisfy the University Writing Skills requirement. Students who have completed all the prerequisite requirements and the University Writing Skills requirement are given "Classified Graduate" status. Advancement to Candidacy is a university requirement for graduation. A student with "Classified Graduate" status may apply for Advancement to Candidacy after completing at least 16 quarter units towards the master's degree with a "B" average. Before being Advanced to Candidacy, a student's complete course of study and progress must be approved by the Multimedia Program Committee.
 
Curricular Requirements (52-54 units)
 
I. Required Courses (44 units)
MM 6100 Tech I: Principles of Digital Multimedia (4)
MM 6101 Multimedia Seminar (4)
MM 6102 Application of Learning Theories to Multimedia Design (4)
MM 6103 Business Basics in Multimedia (4)
MM 6110 Tech II: Multimedia Network and Hardware Development (4)
MM 6120 Tech III: Multimedia Software Development (4)
MM 6805 Forum (1) (Must be repeated for a total of 4 units)
MM 6860 Introduction to Multimedia Project Development (4)
MM 6870 Multimedia Development I (4)
MM 6880 Multimedia Development II (4)
MM 6899 Project (4)
 
II. Electives (8-10 units)
ART 3800 Multimedia I: Animation (4)
ART 3820 Multimedia II: Digital Video and Audio (4)
ART 3830 Digital Graphics II: Digital Imaging (4)
ART 3870 Art for the Web (4)
ART 4200 Multimedia IV: Interactive Design/Authoring (4)
CS 3860 Computer Music Programming (4)
CS 4840 Computer Graphics (4)
CS 4848 Computer Animation Programming (4)
CS 6840 Principles of Computer Graphics (4)
EDUI 6098 Designing Effective Multimedia Instruction (4)
EDUI 6099 Introduction to Instructional Multimedia (4)
EDUI 6210 Principles of Instructional Design (4)
MM 6350 Audio Production for Multimedia (4)
MM 6898 Cooperative Education (1-8)
 
Other Degree Requirements
In addition to departmental requirements, every student must also satisfy the university requirements for graduation which are described in the Graduate and Post-baccalaureate Studies chapter at the beginning of this catalog. These requirements include the 39-unit residence requirement, the five-year rule on currency of subject matter, the minimum number of units of 6000-level courses, the 3.00 GPA, and the University Writing Skills requirement.
Graduate Courses

The course prefix for the following courses is MM.
 
6100  
 
Tech I: Principles of Digital Multimedia (4)
Creation, capture, conversion, storage, transport and display of digital multimedia information. Physical basis of perception and digital representations. Multimedia input/output devices and processing architectures. Historical and conceptual basis of multimedia. Course is limited to graduate multimedia majors.
 
6101  
 
Multimedia Seminar (4)
Seminar on the conceptual strategies for multimedia development. Also examines key historical events in the emergence of multimedia forms and the role of multimedia in the creation of culture. Particular emphasis placed on small group working dynamics. Course is limited to graduate multimedia majors.
 
6102  
 
Application of Learning Theories to Multimedia Design (4)
Learning theories in creating effective educational multimedia for CD and World Wide Web. Trends in cognitive, social, psychological, developmental, and humanistic theories for multimedia content development. Prerequisite: MM 6101 and familiarity with at least one development methodology (e.g., computer software development, theater or video scripting, educational materials development).
 
6103  
 
Business Basics in Multimedia (4)
Basic business skills for the new economy. Includes options for employment, various uses of multimedia in industry and how to create a multimedia business. Business plan creation, marketing, cash flow analysis and presentation skills are emphasized.
 
6110  
 
Tech II: Multimedia Network and Hardware Development (4)
Theory and practice of data networking. Analysis, design and construction of electronic multimedia components including the use of sensors, effectors and controllers. Prerequisite: MM 6100.
 
6120  
 
Tech III: Multimedia Software Development (4)
Introduction to scripting and programming for multimedia production. Prerequisite: MM 6110. Two hrs. lect., 4 hrs. act.
 
6350  
 
Audio Production for Multimedia (4)
Developing effective audio for multimedia programs using a variety of digital production tools. Students will develop multimedia audio presentations. Prerequisite: MM 4850. Two hrs. lect., 4 hrs. act.
 
6805  
 
Forum (1)
Lectures and presentations by professionals and students working in a wide variety of multimedia related disciplines. May be repeated up to a maximum of 4 units. Forums are open to the general public.
 
6860  
 
Introduction to Multimedia Project Development (4)
Small development projects to evaluate the potential of individual students to succeed as members of a thesis team. Establishment of research project teams and the development of thesis proposals. Prerequisites MM 6100, 6101, 6120 and classified or conditionally classified standing in the Multimedia M.A. program. A miscellaneous course fee will be charged. Consult the quarterly Class Schedule for the current fee.
 
6870  
 
Multimedia Development I (4)
Collaborative interdisciplinary teams begin to develop multimedia projects. Design and creation of interactive audio, video, graphic and narrative content. Prerequisite: MM 6860 and advancement to candidacy. A miscellaneous course fee will be charged. Consult the quarterly Class Schedule for the current fee.
 
6880  
 
Multimedia Development II (4)
Continuation of multimedia projects begun by the teams established in Multimedia Development I. Project prepared for completion in MM 6899. Prerequisite: MM 6870. A miscellaneous course fee will be charged. Consult the quarterly Class Schedule for the current fee.
 
6898  
 
Cooperative Education (1-8)
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. May be repeated for up to 8 units. A maximum of 8 units will be accepted toward the major. CR/NC grading only. Prerequisites: at least a 3.0 GPA; departmental approval of activity.
 
6899  
 
Project (4)
Completion of an original professional quality digital interactive multimedia project and comprehensive written documentation. The project and documentation are submitted to the program committee which specifies the format. Weekly supervision by a faculty advisor and quarterly reviews by a faculty committee. Oral presentation of multimedia project is required. Prerequisite: MM 6880. A miscellaneous course fee will be charged. Consult the quarterly Class Schedule for the current fee.
 
6999  
 
Issues in Multimedia (4)
Readings, discussion, and research on contemporary and/or significant issues in multimedia. May be repeated for credit when content varies.
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Last Updated: March 10, 2004