CSUH Catalog 2004-2005: Arts Administration (Undergraduate)

Arts Administration

	Department Information
	Program Description
	Career Opportunities
	Features
	Major Requirements (B.A.)

Department Information

Department of Theatre and Dance
College of Arts, Letters, and Social Sciences
Office: Robinson Hall 220
Phone: (510) 885-3118

Professor Emeritus: Ricardo Singson (Marketing and Entrepreneurship)

Professors: Thomas Hird (Theatre and Dance), Ching-Lih Jan
(Accounting and CIS), Eric Soares (Marketing and Entrepreneurship), Dvora Yanow (Public Affairs and Administration)

Lecturer: F. Lanier Graham (Art)

Director: Thomas Hird

Please consult the 2005-2006 online catalog for any changes that may occur.

Program Description

Check with the Department of Theatre and Dance about the status of this program.

The Arts Administration Major is jointly sponsored by the departments of Art, Music, Public Affairs and Administration, and Theatre and Dance. It is administered by the Department of Theatre and Dance. Majors are expected to have a central interest in at least one of the arts offered by the sponsoring departments.

The Arts Administration major leads to a professional degree and intends to prepare arts students for entry-level jobs in the field of arts administration. The program provides a rich mixture of administrative knowledge, including: management skills, organizational design approaches, communications and marketing methods, personnel and collective bargaining techniques, budgeting and finance strategies, and small-business management techniques. The curriculum offers students experience in fund-raising and grant-writing. In addition, the program includes coursework in graphic design; journalistic and expository writing; curatorial knowledge and skill; knowledge of gallery, museum, dance, and theatre presentation; and, theoretical understanding of aesthetics and art criticism. Each student participates in a tutored internship experience.

Career Opportunities

Agent • Artistic Director • Booking Agent • Business Manager • Curator • Development Director • Events Manager • Facility Manager • Fund-raiser • Gallery Director • General Manager • Grant Writer • Nonprofit Executive Director • Production Manager • Producer • Promoter • Sales Manager • Self-Manager • Technical Director

Features

The Arts Administration program offers a significant departure from other arts administration programs in the Bay Area and nationally. First, the intent of the program is not to teach the traditional manager something about the arts. Rather, the purpose and spirit of the major is to prepare aspiring art historians, studio artists, and performing artists for parallel, mutually supporting careers in the arts and in arts administration. The program prepares students for a range of professional and volunteer arts administration activities, including participation with: museums; profit and nonprofit galleries; regional arts programs; civic arts programs; art festival development/management; dance, music, and theatre companies of various kinds; and, career self-management.

The second departure is reflected in the approach to arts administration. Too often those in arts administration, wittingly or unwittingly, borrow too freely from traditional managerial folklore. The unhappy outcome is that these managerial approaches, instituted to nurture an artistic activity, end up creating interpersonal, organizational-managerial environments that undermine and erode the very artistic endeavor the administrative activity was intended to promote. Together, the courses in arts administration focus on organizational strategies, managerial processes, administrative attitudes and professional values that promote effective organizations. At the same time the courses are intended to promote workable means to nurture the artistic requirements composing the goals of an arts organization.

The Arts Administration program provides an education that is well grounded in the arts. It provides for the development of managerial and organizational approaches that enhance the artistic purpose of the organization; further, it provides for a sensitivity toward public policy issues as well as aesthetics and art criticism. The curriculum insures the development of an array of necessary skills fundamental to successful arts administration.

Major Requirements (B.A.)

The Arts Administration major consists of 102-106 units (70 units of required courses, plus 32-36 units in a required minor). In planning their General Education program, majors are advised to take as many communication and writing courses as possible, especially in the areas of interpersonal communication, multicultural communication and writing for mass media. Admission to the internship seminar requires that the student has reached senior class standing, has completed at least 50 units toward the major and 25 units toward the minor, and has completed or is concurrently involved in an internship approved by his/her advisor.


I.	Foundation Courses (32 units)
	ACCT 2210 Accounting for Non-Business Majors (4) ART 3810 Digital Graphics I: Designing Digitally (4) or COMM 3340 Graphic Communication (4) ENGL 3003 Discursive Writing (4) or ENGL 3020 Advanced Expository Writing (4) THEA 4445 Arts and Management: Issues and Practice (4)
	Select sixteen units in the area of art history or historic development of the arts selected from approved departmental lists in two different sponsoring arts departments and not in the department of one's minor.
		Choose from:
			ART 1010 (or 1011), 3035, 3056, 4000, 4071; DANC 4200, 4201, 4202; E S 3145; MUS 1000 (or 2020), 1003, 1004 (or 1014), 1005, 1007, 3002, 4110, 4120; THEA 3201, 3202, 3203, 3207, 3226, 3228, 3230, 3422, 3423, 4230, 4232, 4375
II.	Arts Administration Courses (28 units)
	ART 3701 Gallery and Museum Design (4) MKTG 3435 Environmental Marketing (4) or PHIL 3160 Business and Professional Ethics (4) PUAD 4805 Public Policy in the Arts (4) PUAD 4832 Organization Theory and Design for Arts Organizations (4) PUAD 4844 Financial Management and Budgeting in Art Organizations (4)
	Select eight units from the following:
		PUAD 4843 Fund Raising Dynamics (2) PUAD 4865 Legal Issues in Arts Administration (2) PUAD 4870 Board Development and Planning (2) PUAD 4880 Issues in Arts Administration (2) THEA 4446 Grant Writing (2)
III.	Culmination/Internship Courses (10 units)
	Take any of the following courses twice for four units total:
		ART/MUS/THEA 4450 Internship Seminar in Applied Arts Administration (2)
	Complete six units of internship projects in either art, dance, music, or theatre organizations. Supervision by regular faculty members and enrollment in a selection of the following courses is required:
		ART 4701, 4702 Internship I, II (3, 3) MUS 4900 Independent Study (1-4) THEA 3898 Cooperative Education (1-4)
IV.	Arts Minor (32-36 units)
	A minor must be selected in one of the sponsoring arts departments, Art, Music, or Theatre and Dance. In order to select classes for their specific needs, majors should seek advisement from either the primary department or the department of their minor. Requirements in the major which overlap with the chosen minor may be counted toward both programs.