 | |  | |  | |  |
Business Administration
| Department Information |
Departments of Accounting and Computer Information Systems, Economics, Management and Finance, Marketing and Entrepreneurship
College of Business and Economics
Dean: __________________
Dean's Office: Music and Business Bldg., Room 2571
Phone: (510) 885-3311
Please consult the 2005-2006 online catalog for any changes that may occur.
• College of Business and Economics Student Service Center (MB 2525, 510-885-3323)
• Department of Accounting and Computer Information Systems (MB 2525, 510-885-3311)
Professor Emeritus: Vernon T. S. Kam
Professors: Doris G. Duncan, Micah Frankel, Ching-Lih Jan, Franklin Lowenthal, Christopher W. K. Lubwama, Nancy R. Mangold, Bijan Mashaw, Gary R. McBride, Kenneth Pefkaros, Ray Roberts, Diane Satin, Philip P. Storrer (Chair), Kathleen K. Wright
Associate Professors: Y. Robert Lin, Xinjian Lu
Assistant Professor: Hongwei Du
Lecturers: Charlene Abendroth, Suzanne M. Busch, Stuart G. Gould, James Potter, Bruce L. Raine, Lily T. Sieux, F. Victor Stanton
• Department of Economics (MB 2525, 510-885-3311)
See the undergraduate Economics chapter for a listing of Economics faculty and a description of the Economics major and minor.
• Department of Management and Finance (MB 2525, 510-885-3311)
Professors Emeriti: Spyros Economides, John G. Kilgour, Susan D. Schaefer, Paul D. Staudohar, Richard Zock
Professors: S. David Aviel, Sam N. Basu, Joyendu Bhadury (Chair), Loretta Breuning, Samuel I. Doctors, Craig G. Johnson, Guido Krickx, Duane R. Lambert, John B. Major, Stephen H. Miller, William L. Moore, Surendra Pradhan, Zinovy Radovilsky, Harry Waters, Jr., John J. Villarreal, Donna L. Wiley, Donald H. Wort
Associate Professors: Hadi Behzad, Alan P. Goldberg, Sharon Green, Fung-Shine Pan, Asha Rao
Assistant Professors: Vishwanath Hegde, H. Steven Peng, Tammie X. Simmons-Mosley, Gregory Theyel
Adjunct Professor: Peter A. Wilson
Lecturers: Kurt S. Martsolf, Carol F. Moore, John L. Primus, James E. Riley, Anne Roth, Joseph Tombari, Gary Wishniewsky
• Department of Marketing and Entrepreneurship (MB 2525, 510-885-3311)
Professor Emeritus: Ricardo L. Singson
Professors: Jagdish Agrawal, Chong S.K. Lee (Chair), Norman Smothers, Eric Soares, Steve Ugbah
Associate Professors: Stevina Evuleocha, Cesar Maloles
Assistant Professors: Brian McKenzie, Jean Ann West
Lecturers: Kenneth Hanley, Valerie Smith
• Institutes and Centers
| Center for Business and Environmental Studies. | |||||
| Director: Samuel I. Doctors | |||||
| Center for Economic Education | |||||
| Director: Jane E. Lopus | |||||
| Center for New Ventures and Alliance | |||||
| Director: Ricardo L. Singson | |||||
| Human Investment Research and Education (HIRE) Center | |||||
| Director: Nan Maxwell | |||||
| Smith Center for Private Enterprise Studies | |||||
| Director: Charles W. Baird; Associate Director: Micah Frankel | |||||
| Program Description |
The College of Business and Economics is committed to providing a broadly oriented professional education to prepare students for careers in business, government, and non-profit organizations. Our program is based on the realization that while many business college graduates secure their initial job through their specialization in one of the functional areas, in a relatively short period of time they progress to positions that require a broad managerial approach incorporating the perspectives of other specialties in addition to their own.
Thus, our Business Administration Major is structured around a large core of required courses that exposes our students to the basic tools of quantitative methods and economic theory, provides them with an introduction to each of the primary functional areas of business, and still leaves them the opportunity to pursue a limited concentration in one or two of these specialized areas. This extensive set of core courses lets students develop a substantive background in the management of organizations prior to choosing an option and enables them to change options during their program with little or no loss of progress toward their degree.
The undergraduate and the graduate programs in Business Administration are accredited by the Association to Advance Collegiate Schools of Business International.
For more information and advising, contact the Business and Economics Student Service Center, MB 2525, (510) 885-3323.
The University also offers a program in Industrial Engineering (see Engineering chapter).
| Features |
All core and option requirements of the undergraduate programs of the College of Business and Economics are available on the Hayward campus. These options include Accounting, Advertising, Business Economics, Computer Information Systems, E-Commerce Marketing Management, Entrepreneurship, Finance, General Business, Human Resources Management, Marketing Management, Organizational Communication/Public Relations, Production and Operations Management, Purchasing and Materials Management, Real Estate Management, Sales, and Telecommunications Management. Minors are also available in Advertising, Business Administration, Business Computer Telecommunications, Computer Information Systems, International Business, Marketing, and Taxation. All upper division Business Administration core courses plus selected option courses are also offered at the Contra Costa Campus. Sufficient courses in these options--Accounting, Computer Information Systems, Finance, General Business, Human Resources Management, Marketing Management, and Telecommunications Management--are scheduled at the Contra Costa Campus so that all of the upper division requirements for the options can be completed there. This set of option courses frequently overlaps the requirements of other options, so that at least one or two courses from most of the remaining options can be taken at the campus.
The College of Business and Economics has a Student Computing Lab with microcomputers and computer terminals that access the campus mainframes and the CSU statewide computer network. The Student Computing Lab is entered through MB 2519. The Contra Costa Center computer lab is equipped with both PC/Windows and Macintosh hardware which can be used as microcomputers or as access to the mainframes on the Hayward campus and to the CSU statewide computer network.
| Major Requirements (B.S.) |
Consult an advisor in your major department for clarification and interpretation of your major requirements. The major consists of 114-126 units; the B.S. degree requires a total of 180-191 units. The Business Administration major consists of (1) lower division core requirements, (2) upper division core requirements, and (3) requirements in one option or in an approved minor from outside the College of Business and Economics.
| I. | Lower Division (38-42 units) | ||||
| ACCT 2251 Financial Reporting and Analysis I (4) ACCT 2252 Financial Reporting and Analysis II (4) ECON 2301 Principles of Microeconomics (4) ECON 2302 Principles of Macroeconomics (4) MGMT 2701 Legal Environment of Business (4) MATH 1810 Mathematics for Business & Social Science I (4) MATH 1820 Mathematics for Business & Social Science II (4) P/C Software Proficiency (students lacking this proficiency may take CIS 1270) (0-4) PSYC 1000 General Psychology (or one of 1001, 1005, 2004, or 2009) (5) STAT 2010 Statistics for Business and Economics (5) | |||||
| [Note: a CAN STAT 2 course and STAT 2011 (1) will substitute for STAT 2010.] | |||||
| Notes on Mathematics/Statistics Courses Students who plan to pursue one of the more quantitative business options (e.g., Production and Operations Management) or graduate programs are encouraged to enroll in MATH 1304 and 1305, Calculus I and II, in place of MATH 1810 and 1820. Students who have a grade of "B" or better in MATH 1810 or its equivalent are encouraged to substitute STAT 3502 Statistical Inference I, for STAT 2010. | |||||
| II. | Upper Division Core Requirements (56-60 units) | ||||
| All lower division core requirements must be completed prior to enrollment in upper division courses. ACCT 3200, ECON 3551, FIN 3300, MGMT 3100 and 3600, and MKTG 3401 must be completed prior to enrollment in 4000-level courses. | |||||
| ACCT 3200 Accounting for Management Decision-Making (4) CIS 3060 Computer Information Systems (4) (Required for all options except C.I.S. and T.M.) or CIS 3270 Algorithm Development and Programming (4) (Required for C.I.S. and T.M. Options only) ECON 3005 Macro-Economic Theory and Business Strategy (4) ECON 3551 Managerial Economics and Business Strategy (4) FIN 3300 Financial Management (4) MGMT 3100 Introduction to Quantitative Methods in Business (4) MGMT 3600 Theories of Management (4) MGMT 3614 Organizational Behavior (4) MGMT 3620 Introduction to Production and Operations Management (4) MGMT 3680 Industrial Relations (4) (Not required in ACCT, C.I.S., and T.M. Options) MGMT 4500 Business, Government and Society (4) MGMT 4650 Seminar in Strategic Business Management (4) MGMT 4670 Multinational Business (4) MKTG 3401 Marketing Principles (4) MKTG 3495 Business Communication (4) | |||||
| III. | Option Requirements (16-28 units) | ||||
| If you wish to have more than one option recorded on your permanent record, the pattern of courses taken to fulfill each additional option must differ by a least 3 courses and 12 units from any other option or combination of options certified for you. Business Administration majors may substitute an approved minor from outside the College of Business and Economics for the option requirement. Interdisciplinary minors (Advertising, Communication Skills, and International Business) are acceptable. Students choosing to do an approved minor in place of an option must complete all 103 units of the lower division and upper division Business Administration core courses plus the additional units necessary for their minor. The program content of their minor must be approved by the CBE minor advisor and an advisor from the area of the minor. The degree for students taking this route will be a B.S. degree, Major in Business Administration, Minor in ____. Note again that, where otherwise appropriate, units used to satisfy the requirements of a minor can also meet general education and/or major requirements. Courses taken for a minor that are to be used in place of an option must be taken for a letter grade. | |||||
In addition to major requirements, every student must also complete the University requirements for graduation which are described in the Baccalaureate Degree Requirements chapter in the front of this catalog. These include the General Education-Breadth requirements; the U.S. history, U.S. Constitution, and California state and local government requirement; the University Writing Skills requirement; and the residence, unit, and grade point average requirements.
| Options |
A student cannot have both an option and a minor in the same area.
Accounting (28 units)
All business operations are involved with decision-making, and accounting is an integral part of this process. The task of accounting is to identify, measure, and communicate relevant information for decision-making purposes. The demand for well-trained accountants remains high. The program is rigorous, challenging, interesting, and rewarding. The program will prepare students for employment in private, public, and non-profit accounting, and will aid in the preparation for all professional examinations. Note: Students must complete MKTG 3495 no later than the beginning of their Senior year (135 units) as a prerequisite to taking any required and/or elective courses in the Accounting option. Required courses: ACCT 3170 or 4704; ACCT 3220 or 4220; ACCT 3211 and 3212; and three ACCT 3000-4000 level courses beyond those listed as required (excluding ACCT 3228, 3898, 4226, 4227, 4900, 4915).
Notes:
| Students completing both the Accounting and CIS options should replace CIS 3060 and ACCT 3170 with CIS 3270 and 3281.) If ACCT 3170 is selected as a required course, ACCT 4704 may be selected as an elective. If ACCT 4704 is selected as a required course, ACCT 3170 may be selected as an elective. If ACCT 3220 is selected as a required course, ACCT 4220 may be selected as an elective. If ACCT 4220 is selected as a required course, ACCT 3220 may be selected as an elective. ACCT 4223 may be used as a substitute for one of the following: MGMT 2701 or 4500. If substituted, select three electives from the remaining accounting electives available. Academic Renewal is allowed only once per ACCT option course for students pursuing the Accounting option. | |||||
Advertising (16 units)
Students completing this option acquire the knowledge and skills necessary for effective management of an organization's advertising program. Advertising is recognized as an important element of a firm's integrated marketing communication. This option leads to a variety of careers in advertising, such as account management, advertising creation, media planning, advertising research, and corporate advertising and promotion management. The Advertising option is offered in cooperation with the Department of Mass Communication. Required courses: MKTG 3410, 3425, and choice of two from COMM 4530 and MKTG 3445, 3460, 4412, 4415. See also undergraduate Advertising chapter. A student cannot receive both an Advertising option and an Advertising minor.
Business Economics (16 units)
The Business Economics option concentrates on the economic aspects of business decision making. The coursework emphasizes forecasting product demand, setting product prices, estimating production costs, calculating firm profitability, evaluating investment alternatives, and assessing the effects of government regulations and industry competition on firm performance and strategy. Students selecting this option will be prepared for careers in banking, finance, economic forecasting, and business economics. The option also provides an excellent background for graduate training in economics and business. Students in this option are encouraged to take MATH 1304 and 1305 instead of MATH 1810 and 1820. Required courses: ECON 3310 and choice of three from ECON 3370, 3375, 3500, 3680, 3685, 4306, 4315, 4400, 4520, 4590, 4700, 4705. A student cannot receive credit for both an Economics major or minor and the Business Economics option.
Computer Information Systems (C.I.S.) (24 units)
This option prepares the graduate for positions in the computer-based data processing areas of business. Careers in computer information systems are rapidly growing. Because computers are becoming so much a part of an organization's life, there is a need for this training in nearly every area of operation--finance, production and manufacturing, marketing, personnel, accounting, auditing, purchasing, distribution, as well as the computer department itself. As a graduate, you might help the organization design, develop, program, and install new computer or telecommunication systems. You might work for organizations in many different industries. Or you might concentrate on one or a few areas in which you have a particular interest, such as banks, stock brokers, hospitals, hotels, real estate, public utilities, oil and gas, electronics, insurance, law, and government agencies. You might become involved in the development of systems which apply new techniques--such as artificial intelligence, voice recognition, and optical storage. Required courses: CIS 3275, 4271; CIS/ENGR 3281; TC 3250, and choice of two from CIS 3001, 3275, 3282, 4272, 4273, 4277, 4278, and TC 4266. (Students completing both the Accounting and CIS options should replace CIS 3060 and ACCT 3170 with CIS 3270 and 3281.) A student cannot receive credit for both a CIS option and minor.
E-Commerce Marketing Management (24 units)
This option is designed to prepare students for careers in interactive electronic marketing. Required courses: MKTG 3445, 4400, 4585. Choice of one from MKTG 3485, 4465. Choice of two from ENTR 4485 and MKTG 3410, 3425, 3435, 3440, 4412, 4415, 4417, 4450 (needs department approval; approval dependent upon topic), 4470.
Entrepreneurship (16 units)
This option concentrates on the management of existing small and medium size businesses, the procedures for establishing new ventures either as new firms or as subdivisions of existing firms, and the problems confronting new venture managers during the critical start-up period. The option provides an excellent preparation to those who plan to have their own firm, to be employed by small or medium size business firms with high growth potential, or to work in positions within financial institutions, government agencies, management consulting firms, and marketing agencies that deal primarily with the needs and problems of small to medium sized firms. Required courses: ENTR 4485, 4490; and choice of two from the following--ACCT 3230; CIS 4278; MGMT 3610; FIN 4415; MKTG 3415, 3425, 3440, 3445, 3460, 3485, 4415, 4420, 4425, 4465, 4585; or one course selected in consultation, and with the approval of an Entrepreneurship option advisor. Students are encouraged to meet with their faculty advisor to discuss selection of electives.
Finance (16 units)
The Finance option is designed to prepare students for careers in the financial management of business firms, banks, related financial institutions, and in investment banking, investment management, and securities brokerage. In addition to the development of a theoretical basis of decision-making, coursework emphasizes experience in solving the problems that face the financial manager. Required courses: FIN 4300 and choice of three from ECON 3310 and FIN 3320, 3360, 3400, 4310, 4320, 4325, 4370, 4375, 4410,
4415, 4470.General Business (16 units)
This option is based on courses from several different business fields rather than on a concentration of courses in one field. It is designed for individuals interested in management trainee positions in large firms, in graduate study in business administration, or in fields such as law or public administration. However, students planning on graduate work in accounting should complete the Accounting Option rather than General Business Option. Required courses: select four courses from the following--ACCT 3170 or TC 3250; ENTR 4485 or 4490; FIN 4320; MGMT 3110, 3560, 3610, 3612, 3624, 3626, 4640; MKTG 4420.
Human Resources Management (16 units)
The Human Resources Management option prepares students for careers in human resources management and labor relations in business, government, and labor organizations. Those with a strong interest in human behavior will find this to be an appropriate area of study. Coursework is concerned with management of human resources, including selection, training, evaluation, and compensation of employees. Required courses: MGMT 3610 and choice of three from MGMT 3560, 3612, 3616, 4615, 4618, 4675, 4683.
Marketing Management (16 units)
The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the Marketing Management option acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The option prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations. Required courses: MKTG 3445, 4400, and choice of two from the following--ENTR 4485, 4490; MKTG 3410, 3415, 3425, 3435, 3440, 3460, 3485, 4412, 4415, 4417, 4420, 4425, 4450, 4465, 4470, 4585. A student cannot receive credit for both a Marketing Management option and a Marketing minor.
Organizational Communication/Public Relations (16 units)
This option prepares students for careers in corporate communication, non-profit marketing communication, and public relations for both profit and non-profit organizations. Required courses: select two courses from MKTG 3425, 3445, 4415, 4420, 4425, and choose two courses from either Group I (COMM 3010, 3100, 3310, 3800, 4510, 4530) or Group II (COMM 3510, 3515, 4800, 4810, 4830, 4840). Note: COMM 3800 and MKTG 3445 cannot both be counted in the option.
Production and Operations Management (16 units)
This option provides specialized knowledge for careers in production management in manufacturing and service enterprises. Emphasis is on such areas as production planning, forecasting, inventory control, quality control, and use of computers. Special attention is given to the larger sphere of operations management which includes services, governmental organizations, and large-scale, complex systems. Students in this option should take MATH 1304 and 1305 instead of MATH 1810 and 1820. Required courses: MGMT 4640 and choice of three from the following--ACCT 3170 or TC 3250; MGMT 3110, 3624, 3626, 3645, 4625.
Purchasing and Materials Management (16 units)
In recent years, the purchasing and materials function has undergone a complete re-evaluation by business management. It is now a function with the responsibility and the authority for making major contributions to profits. The option is designed to prepare students to buy and manage the material resources of a firm effectively. Required courses: MGMT 3624, 4625 and choice of two from the following--ACCT 3170 or TC 3250; MGMT 3110, 3626, 3645, 4640, 4701. MGMT 3624 will be waived for a student who has completed 8 semester or 12 quarter units of community college purchasing courses. The student will then have to complete three electives.
Real Estate Management (16 units)
This option prepares students for careers in environmental and urban planning, lending and title institutions, investment, site location, real estate management, and real estate brokerage. The program is available to students with no prior work in real estate and, in addition, enables students of real estate in the community colleges to finish a baccalaureate major in Business Administration while building on the real estate courses offered by the community college. This is an advanced, comprehensive program in real estate management combined with a solid core of related business administration courses. Required courses: FIN 3400 and choice of three from ECON 3500 and FIN 4410, 4415, 4470.
Sales (16 units)
This option was developed in response to the significant growth of career opportunities in professional selling and sales management. It prepares students to compete in the challenging and rewarding field of personal selling and management of the sales force. Required courses: MKTG 3415, 4420, and a choice of two from MKTG 3460, 4417, 4425, or a 4-unit course selected in consultation, and with the approval of a Sales Option advisor.
Telecommunications Management (24 units)
This option was developed because of the rapid growth and spread of digital electronics to enable the conversion of data, voice, image, and video into bit streams that can be transmitted over a common medium. The rapid growth of telecommunications has created a critical lack of trained network administrators. This impacts operators of telephones, television, cellular devices, and satellites. New courses keep the curriculum on the forefront of this expanding field. Required courses: TC 3250, 3320, 3321, 4266, 4277, 4300. Recommended: one course in programming selected from CIS 3275; CS 1160, 2170, 2430. A student cannot receive credit for both the Telecommunications Management option and the Business Computer Telecommunications minor.
| Minor |
From Outside the College of Business and Economics
In place of the option requirement, a student may choose to complete a minor from outside the College of Business and Economics. A second major from outside the College and interdisciplinary minors such as Advertising, Communication Skills, and International Business may also be substituted for the option requirement. The Minor program must be approved by both the Minor Advisor of the College of Business and Economics and an advisor from the area of the minor. Note that courses taken for a minor that is to be used in lieu of an option must be taken for letter grades rather than CR/NC.
The number of units required for the Business Administration major under this alternative is the combined 103 units of the lower division and upper division Business Administration cores for the non-CIS Option student plus the additional units necessary for the chosen, approved minor. Note that, where otherwise appropriate, units used to satisfy the requirements of a minor can also meet general education and/or major requirements.
The degree conferred under this alternative will be "Bachelor of Science, Major in Business Administration, Minor in . . . ."
| Sample Programs |
Business Administration
| Freshman Year | Sophomore Year |
| U.S. History/Institutions Requirement (8) Area A.3 G.E. Requirement  (4)COMM 1000 or 1004 (4) ENGL 1001, 1002 (8) MATH 1810-20 (8) PSYC 1000 (or one of 1001, 1005, 2004, or 2009) (5) Other G.E. courses | ACCT 2251 (4) ACCT 2252 (4) MGMT 2701 (4) ECON 2301-02 (8) STAT 2010 (5) PC Software Proficiency Other G.E. courses |
Junior and Senior Years
The following sample programs for the options assure that prerequisite courses are taken in proper sequence. If deviations are made from the proposed programs, check individual course descriptions to assure that prerequisites are met.
| Option in Accounting |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) CIS 3060 (4) ECON 3551 (4) MGMT 3600 (4) | ACCT 3211 (4) ACCT 3170 (4) or 4704 (4) MGMT 3100 (4) MKTG 3401 (4) |
| Third Quarter | |
| ACCT 3212 (4) ECON 3005 (4) MGMT 3614 (4) MKTG 3495 (4) |
| Senior Year |
| First Quarter | Second Quarter |
| ACCT 3220 or 4220 (4) FIN 3300 (4) MGMT 3620 (4) | ACCT elective (4) MGMT 4500 (4) MGMT 4670 (4) |
| Third Quarter | |
| ACCT elective (4) ACCT elective (4) MGMT 4650 (4) |
| Options in Advertising, Entrepreneurship, Marketing Management, Organizational Communication/Public Relations, Sales |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) ECON 3551 (4) MGMT 3600 (4) MKTG 3401 (4) | FIN 3300 (4) MGMT 3614 (4) MGMT 3680 (4) Option course (4) |
| Third Quarter | |
| CIS 3060 (4) MGMT 3100 (4) MKTG 3495 (4) Option course (4) |
| Senior Year |
| First Quarter | Second Quarter |
| ECON 3005 (4) MGMT 3620 (4) MGMT 4670 (4) Option course (4) | MGMT 4500 (4) Option Course (4) Third Quarter MGMT 4650 (4) |
| Option in Business Economics |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) ECON 3005 (4) MGMT 3600 (4) MKTG 3401 (4) | ECON 3551 (4) FIN 3300 (4) MGMT 3614 (4) MGMT 3680 (4) |
| Third Quarter | |
| ECON 3310 (4) MGMT 3100 (4) MKTG 3495 (4) Option course (4) |
| Senior Year |
| First Quarter | Second Quarter |
| MGMT 3620 (4) MGMT 4670 (4) Option course (4) | CIS 3060 (4) MGMT 4500 (4) |
| Third Quarter | |
| Option course (4) MGMT 4650 (4) |
| Option in Computer Information Systems |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) CIS 3270 (4) ECON 3551 (4) MGMT 3100 (4) | CIS 3275 (4) CIS/ENGR 3281 (4) MGMT 3600 (4) MKTG 3401 (4) |
| Third Quarter | |
| ECON 3005 (4) FIN 3300 (4) MKTG 3495 (4) TC 3250 (4) |
| Senior Year |
| First Quarter | Second Quarter |
| CIS 4271 (4) MGMT 3620 (4) MGMT 3614 (4) | MGMT 4500 (4) MGMT 4670 (4) Option Course (4) |
| Third Quarter | |
| MGMT 4650 (4) | |
| Option Course (4) |
| Option in E-Commerce Marketing Management |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) ECON 3551 (4) MGMT 3600 (4) MKTG 3401 (4) | FIN 3300 (4) MGMT 3614 (4) MGMT 3680 (4) MKTG 3445 (4) |
| Third Quarter | |
| CIS 3060 (4) MGMT 3100 (4) MKTG 3495 (4) Option course (4) |
| Senior Year |
| First Quarter | Second Quarter |
| ECON 3005 (4) MGMT 3620 (4) MGMT 4670 (4) Option course (4) | MGMT 4500 (4) MGMT 4585 (4) Option Course (4) |
| Third Quarter | |
| MGMT 4650 (4) | |
| MKTG 4400 (4) |
| Options in Finance and General Business |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) ECON 3551 (4) MGMT 3100 (4) MGMT 3600 (4) | ECON 3005 (4) FIN 3300 (4) MGMT 3614 (4) MKTG 3401 (4) |
| Third Quarter | |
| CIS 3060 (4) MGMT 3680 (4) MKTG 3495 (4) Option course (4) |
| Senior Year |
| First Quarter | Second Quarter |
| MGMT 4500 (4) Option Courses (8) MGMT 4670 (4) | MGMT 3620 (4) |
| Third Quarter | |
| Option Course (4) MGMT 4650 (4) |
| Options in Human Resources Management, Purchasing and Materials Management, Production and Operations Management, and Real Estate Management |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) ECON 3551 (4) MGMT 3100 (4) MGMT 3600 (4) | CIS 3060 (4) MGMT 3620 (4) MGMT 3614 (4) MKTG 3401 (4) |
| Third Quarter | |
| FIN 3300 (4) MGMT 3680 (4) MKTG 3495 (4) Option course (4) |
| Senior Year |
| First Quarter | Second Quarter |
| ECON 3005 (4) MGMT 4670 (4) Option course (4) | MGMT 4500 (4) Option course |
| Third Quarter | |
| MGMT 4650 (4) Option course (4) |
| Option in Telecommunications Management |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) CIS 3270 (4) MGMT 3100 (4) TC 3250 (4) | TC 3320 (4) MGMT 3600 (4) MKTG 3401 (4) ECON 3551 (4) |
| Third Quarter | |
| ECON 3005 (4) FIN 3300 (4) MKTG 3495 (4) TC 3321 (4) |
| Senior Year |
| First Quarter | Second Quarter |
| MGMT 3620 (4) MGMT 3614 (4) TC 4266 (4) | MGMT 4500 (4) MGMT 4670 (4) TC 4277 (4) |
| Third Quarter | |
| MGMT 4650 (4) Option Course (4) TC 4300 (4) |
| Minor from Outside the College |
| Junior Year |
| First Quarter | Second Quarter |
| ACCT 3200 (4) ECON 3551 (4) MGMT 3600 (4) Minor Course (4) | ECON 3005 (4) MGMT 3614 (4) MKTG 3401 (4) Minor Course (4) |
| Third Quarter | |
| FIN 3300 (4) MGMT 3100 (4) MKTG 3495 (4) Minor Course (4) |
| Senior Year |
| First Quarter | Second Quarter |
| MGMT 3620 (4) MGMT 3680 (4) Minor Courses (8) | MGMT 4500 (4) MGMT 4670 (4) Minor Courses (8) |
| Third Quarter | |
| CIS 3060 (4) MGMT 4650 (4) G.E. Courses or Minor Courses or Free Electives |
| Minors |
Subject Area Business Administration
At least 12 units of the coursework must be completed at Cal State Hayward in order for the student to receive recognition of the minor on the Cal State Hayward transcript or diploma. A student cannot have both an option and a minor in the same area.
Minor in Advertising
See the undergraduate Advertising chapter for a description of this minor.
Minor in Business Administration (40-44 units)
Complete either Alternative A, B, or C.
| Alternative A | |||||
| I. | Lower Division (20 units) | ||||
| ACCT 2251 Financial Reporting and Analysis I (4) ACCT 2252 Financial Reporting and Analysis II (4) ECON 2301 Principles of Microeconomics (4) ECON 2302 Principles of Macroeconomics (4) MGMT 2701 Legal Environment of Business (4) | |||||
| II. | Upper Division (20 units) | ||||
| Students must have completed the prerequisites listed in the course description for any course they select to satisfy the following requirements. | |||||
| MGMT 3600 Theories of Management (4) MKTG 3401 Marketing Management (4) CIS 3060 Computer Information Systems (4) | |||||
| Any two additional upper division Business Administration courses in the core (8) | |||||
| Note: Business Administration courses are those with Accounting, Computer Information Systems, Entrepreneurship, Finance, Management, Marketing, and Telecommunications prefixes. Courses in Economics cannot be included in these 8 units. | |||||
| Alternative B | |||||
| I. | Lower Division (16 units) | ||||
| ACCT 2210 Accounting for Non-Business Majors (4) ECON 2301 Principles of Microeconomics (4) ECON 2302 Principles of Macroeconomics (4) MGMT 2701 Legal Environment of Business (4) | |||||
| II. | Upper Division (24 units) | ||||
| Students must have completed the prerequisites listed in the course description for any course they select to satisfy the following requirements. | |||||
| MGMT 3600 Theories of Management (4) MKTG 3401 Marketing Management (4) CIS 3060 Computer Information Systems (4) | |||||
| Any three additional upper division Business Administration courses in the core (12) | |||||
| Note: Business Administration courses are those with Accounting, Computer Information Systems, Entrepreneurship, Finance, Management, Marketing, and Telecommunications prefixes. Courses in Economics cannot be included in these 12 units. | |||||
| Alternative C | |||||
| I. | Lower Division (16 units) | ||||
| ACCT 2210 Accounting for Non-Business Majors (4) ECON 2301 Principles of Microeconomics (4) MGMT 2701  Legal Environment of Business (4)CS 1160 Introduction to Computer Science and Programming Methods or any other introductory course in computer programming (4) | |||||
| II. | Upper Division (28 units) | ||||
| Students must have completed the prerequisites listed in the course description for any course they select to satisfy the following requirements. | |||||
| MGMT 3600 Theories of Management (4) MKTG 3401 Marketing Principles (4)CIS/ENGR 3281 Systems Analysis and Design (4) ENGR 3140 Engineering Economics or ECON 2302 Principles of Macroeconomics (4) ACCT 3200 Accounting for Management Decision-Making or ENGR 3090 Industrial Costs and Controls (4) | |||||
| Any two additional upper division Business Administration courses in the core as listed below. | |||||
| ECON 3005 Macro-Economic Theory (4) ECON 3551 Managerial Economics and Business Strategy (4)FIN 3300 Financial Management (4) MGMT 3614 Organizational Behavior (4)MGMT 3680 Industrial Relations (4)MGMT 4500 Business, Government, and Society (4)MGMT 4670 Multinational Business (4) MKTG 3495 Business Communication (4) | |||||
Minor in Business Computer Telecommunications (32-38 units)
The minor in Business Computer Telecommunications is offered through the Accounting and Computer Information Systems Department. Business Administration majors who want to have this minor listed on their transcripts must have at least 18 units in the minor that are not counted in the major requirements.
| I. | Lower Division (8-12 units) | ||||
| ACCT 2210 Accounting for Non-Business Majors (4) or ACCT 2251 Financial Reporting and Analysis I (4) and ACCT 2252 Financial Reporting and Analysis II (4) ECON 2301 Principles of Microeconomics (4) | |||||
| II. | Upper Division (20 units) | ||||
| CIS 3270 Algorithm Development and Programming (4) MGMT 3600 Theories of Management (4) TC 3250 Introduction to Networks and Telecommunications Systems (4) TC 4266 Network Operating Systems and Architecture (4) TC 4277 Telecommunications Industry and Regulatory Issues (4) | |||||
| III. | Elective Requirement (4-6 units) | ||||
| Choose at least 4 units from the following: | |||||
| CIS/ENGR 3281 Systems Analysis and Design I (4) C S 2170 C Language Programming (2) C S 2430 Computer Organization and Assembly Language Programming (4) TC 3320 Internet Programming and Client Server Systems I (4) TC 4300 Telecommunications Systems Analysis and Design (4) | |||||
The minor in Computer Information Systems is offered through the Accounting and Computer Information Systems Department. Business Administration majors who want to have this minor listed on their transcripts must have at least 18 units in the minor that are not counted in the major requirements.
| I. | Lower Division (8 units) | ||||
| ACCT 2210 Accounting for Non-Business Majors (4) or ACCT 2251 Financial Reporting and Analysis I (4) ECON 2301 Principles of Microeconomics (4) | |||||
| II. | Upper Division (24 units) | ||||
| CIS 3270 Algorithm Development and Programming (4) CIS 3281 Systems Analysis and Design I (4) CIS 4271 Database Management Systems (4) Three additional CIS courses (excluding CIS 3060), with consent of advisor (12) | |||||
See the undergraduate International Business chapter for a description of this minor.
Minor in Marketing (32 units)
The minor in Marketing is offered through the Department of Marketing and Entrepreneurship. Business Administration majors who want to have this minor listed on their transcripts must have at least 18 units in the minor that are not counted in the major requirements.
| I. | Lower Division (12 units) | ||||
| ACCT 2210 Accounting for Non-Business Majors (4) or ACCT 2251 Financial Reporting and Analysis I (4) ECON 2301 Principles of Microeconomics (4) ENTR 2485 Establishing and Managing a Small Business (4) | |||||
| II. | Upper Division (20 units) | ||||
| MGMT 3600 Theories of Management (4) MKTG 3401 Marketing Principles (4) MKTG 4420 Sales Management (4) Two additional Marketing courses excluding ENTR 4485, 4490 and MKTG 3495 (8) | |||||
The minor in Taxation is offered through the Accounting and Computer Information Systems Department. Business Administration majors who want to have this minor listed on their transcripts must have at least 18 units in the minor that are not counted in the major requirements.
| I. | Lower Division (16 units) | ||||
| ACCT 2251, 2252 Financial Reporting and Analysis I, II (8) ECON 2301 Principles of Microeconomics (4) MGMT 2701 Legal Environment of Business (4) | |||||
| II. | Upper Division (12 units) | ||||
| ACCT 3220 Tax Accounting: Fundamentals and Individuals (4) ACCT 4220 Tax Accounting: Corporate Tax (4) ACCT 4221 Tax Accounting: Partnerships, Gifts, Estates, Trusts (4) | |||||
| Business Studies Option: Liberal Studies |
For the Business Studies Option in Liberal Studies, see Liberal Studies in the undergraduate section of this catalog.
| Secondary Level Teaching Program |
Students interested in secondary teaching should recognize that the College does not offer a subject matter preparation program in Business Education. Furthermore, although students can complete the undergraduate Business Administration major on this campus and then enroll in the fifth year credential program elsewhere, the College does not offer all of the coursework considered prerequisite to some credential programs.
| Undergraduate Courses |
Note: To be eligible for credit for any 3898 Cooperative Education course, registration for the course must be completed in advance of the activity (past work experience does not apply, and the activity must be a substantive expansion of the student's exposure to date.)
| Accounting The course prefix for the following courses is ACCT. | |
| 2210 | Accounting for Non-Business Majors (4) A survey of accounting concepts designed for students desiring a general knowledge of accounting. Emphasis placed on the use and analysis of accounting data. Not open to students who have taken ACCT 2251. Prerequisite: satisfactory completion of Entry-level Mathematics (ELM) requirement. (F, Sp) |
| 2251, 2252 | Financial Reporting and Analysis I, II (4 each) Interpretation and analysis of financial statements for decision-making. Introduction to identification, measurement, and reporting of financial events of business entities. Courses are sequential. Prerequisites: Sophomore standing, satisfactory completion of Entry-level Mathematics (ELM) requirement, and either credit for intermediate algebra or a satisfactory score on the Mathematics Diagnostic Test (MDT). |
| 3170 | Information Technology in Business (4) The role of business information systems, roles and responsibilities within the IT function, IT fundamentals, disaster recovery and business continuity including data backup and data recovery, and financial statement and business implications of electronic commerce. Prerequisites: ACCT 2252 and CIS 3060. |
| 3200 | Accounting for Management Decision-Making (4) Use of accounting information for managerial planning, control, and decision-making. Topics include costing systems, cost estimation and analysis, operational and capital budgeting decisions. Prerequisites: ACCT 2251, MATH 1810, STAT 2010, and PC Software Proficiency satisfied. (A) |
| 3210 | Cash Management (4) Principles of cash management in a corporate finance setting. Focus on how financial accounting, the collection cycle, electronic commerce, information technology, investment strategies, debt, and international business effect cash management. Yield curve analysis. Prerequisites: ACCT 2252 and FIN 3300. |
| 3211, 3212 | Intermediate Financial Accounting I, II (4 each) In-depth study of financial accounting concepts and practices, including information processing, valuation, statement presentation, and analysis. Emerging issues and professional accounting standards also studied. Courses are sequential and require a grade not lower than "C-" to continue. Prerequisite: ACCT 2252 or its equivalent, with a grade not lower than a "C-". FIN 3300 is highly recommended before taking ACCT 3212. (A) |
| 3220 | Tax Accounting: Fundamentals and Individuals (4) Subject matter focuses on tax fundamentals such as gross income, losses, property transactions, tax accounting and individual taxation. Skills developed include tax research, analysis and technical writing in the context of the course subject matter. |
| 3228 | Volunteer Income Tax Assistance (VITA): Income Tax Return Preparation (4) Classroom training in the preparation of federal and state income tax returns. Students are assigned individual state and federal tax returns to prepare and file for clients from the community. May be repeated once for credit. Prerequisite: permission of instructor. |
| 3230 | Cost Management (4) Fundamental concepts of cost accounting, new developments in cost management, and costing information for managerial decisions. Topics include various costing systems, activity-based costing, cost allocation, pricing decisions, transfer pricing, and performance measurements. Prerequisite: ACCT 3200. |
| 3280 | Accounting for Governmental and Non-Profit Entities (4) Accounting for governmental and other non-profit entities including the standards and methods for financial reporting. Prerequisites: ACCT 2210 or 2252 and ACCT 3200. |
| 3898 | Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. May be repeated for up to 4 units. Units not applicable to options or minor. Prerequisites: at least 2.0 GPA; departmental approval of activity. CR/NC grading only. (A) |
| 3999 | Issues in Accounting (4) Readings, discussion, and research on contemporary and/or significant issues in accounting. May be repeated for credit when content varies. |
| 4211 | Advanced Financial Accounting (4) In-depth study of advanced financial accounting concepts and practices, measurement, valuation, disclosure, and analysis. This course will include research, the study of emerging issues and professional accounting standards. Prerequisite: ACCT 3212 with a grade not lower than "C-". (Sp) |
| 4220 | Tax Accounting: Corporate Tax (4) Corporate taxation from inception to dissolution. Also includes consolidated returns, multinational issues, multistate issues, S Corporations, and tax exempt corporations. Skills developed include tax research, analysis and technical writing in the context of the course subject matter. |
| 4221 | Tax Accounting: Partnerships, Gifts, Estates, Trusts (4) The taxation of partnerships and partners, gift tax, estate tax, and income taxation of trusts and estates. Skills developed include tax research, analysis and technical writing in the context of the course subject matter. Prerequisite: ACCT 3220 or 4220. (Y) |
| 4223 | Business Ethics, Organizations, Regulation and Law (4) Business ethics, forms and financial structure of business organizations; rights, duties and responsibilities of owners and managers; professional responsibility and liability; federal statutory liability; privileged communications and confidentiality; agency, contracts, creditor's rights and bankruptcy, federal securities acts and other government regulation, Uniform Commercial Code, real property. |
4226 | Volunteer Income Tax Assistance (VITA): Supervisory III (2) Management of a group of VITA centers with emphasis upon teaching first-year supervisors to operate a VITA center effectively, the development of new VITA centers, and the coordination of publicity in geographic areas. Prerequisite: consent of instructor. |
| 4227 | Volunteer Income Tax Assistance (VITA): Supervisory IV (4) Coordinating the operations of two or more VITA centers to achieve optimum combination of output and quality control and providing assistance to center supervisors in answering technical taxation questions, directing VITA preparers, and solving other center problems. Prerequisites: ACCT 3220 and consent of instructor. |
| 4250 | Auditing (4) Principles, techniques and procedures in auditing. Prerequisite: ACCT 3212. (A) |
| 4370 | International Accounting (4) International disclosure issues, comparative analysis of financial statements, transfer pricing, multinational reporting problems, and international taxation. Prerequisite: ACCT 2252. |
| 4704 | Financial Reporting Systems: Design and Implementation (4) Design, implementation and analysis of financial reporting systems for manufacturing and service organizations. Topics include fundamentals of financial reporting and analysis; design and implementation of financial applications for general ledger, assets, procurement and payables; order fulfillment and receivables; budgeting and cash management. Prerequisite: ACCT 2251. |
| 4900 | Independent Study (1-4) |
| 4915 | Internship in Accounting (1-4) Supervised work experience with a company, CPA firm, non-profit organization, or governmental agency in a department-approved program. May be repeated for credit. Prerequisites: Vary according to agency or firm. (W) |
| Computer Information Systems The course prefix for the following courses is CIS. | |
| 1270 | PC Fundamentals (2) Fundamentals using microcomputers operating systems such as WINDOWS and DOS, including subdirectories and batch files. Hands-on business applications using spreadsheet, database, wordprocessing, and electronic mail applications. Satisfies PC software proficiency requirement. |
| 3060 | Computer Information Systems (4) Effective and efficient uses of computers in business as a problem solving tool. Topics include computer systems components, systems analysis, database management systems, telecommunications, productivity tools, and mini-projects related to computer-based solutions to business problems. Prerequisite: PC software proficiency. (A) |
| 3270 | Algorithm Development and Programming (4) Developing algorithms for solving problems and using a computer language as a tool. Topics include input, output, iteration, decision structures, files, arrays, and programming methods, such as structured and object-oriented. Prerequisite: PC software proficiency satisfied. |
| 3275 | Object-Oriented Programming (4) Object-oriented programming: development, implementation, and testing. Topics will include OO techniques, data abstraction, encapsulation, hierarchical structures, inheritance, encapsulation, polymorphism, and tools for development such as object charts and object modeling. Prerequisite: CIS 3270 or equivalent. |
| 3278 | Advanced Programming and Software Development (4) Advanced study of selected topics in programming and software development. Variety of applications will be used for projects. Prerequisite: CIS 3275 or consent of instructor. |
| 3279 | Graphical User Interface Programming (4) Programming for graphical interfaces, techniques and procedures. Topics will include standard GUI components, threads, library classes, and event handling. Projects will be used to develop production-quality GUI applications. Prerequisite: CIS 3275. |
| 3281 | Systems Analysis and Design (4) Fundamentals and approaches of systems analysis, design, and development. Problem identification and analysis, feasibility study, specifications, design, and documentation techniques of computer-based information systems. Prerequisite: CIS 3270 or a programming language approved by the instructor. Cross-listed with ENGR 3281. |
| 3282 | Object-Oriented Systems Analysis and Design (4) The use of different methodologies such as object-oriented analysis and design in developing quality computer-based information systems in different disciplines. Topics include systems development, systems integration, quality assurance and management. Project oriented. Prerequisites: CIS 3275 and 3281. |
| 3501 | Operating Systems and Applications (4) Study and practice with various operating systems including Windows, UNIX/Linux, and others. Designed to invoke a solid understanding of operating systems in information systems, and practice the use of operating systems particularly in a UNIX platform. Prerequisite: CIS 3270. |
| 3898 | Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. May be repeated for up to 4 units. Units not applicable to options or minor. Prerequisites: at least 2.0 GPA; departmental approval of activity. CR/NC grading only. (A) |
| 3999 | Issues in Computer Information Systems (4) Readings, discussion, and research on contemporary and/or significant issues in computer information systems. May be repeated for credit when content varies. |
| 4271 | Database Management Systems (4) The use of database management systems in effective and efficient storage and use of data. Topics include data storage, logical view, schema and subschema, database design and modeling, normalization, and query languages such as SQL. Includes mini-projects. Prerequisite: CIS 3281. |
| 4272 | Advanced Topics in Business Computer Systems (4) Advanced study of selected technical aspects of business computer systems, including data structures and algorithmic analysis. Prerequisite: CIS 3275 or consent of instructor. |
| 4273 | Data Warehousing and Mining (4) Use of organizational data for monitoring, planning, and forecasting. Topics include data warehousing and mining techniques, query and information access methods and strategies, design, development and implementation of data warehouses, migration and conversion. Prerequisite: CIS 4271. |
| 4275 | Software Development and Testing (4) Concepts, tools and techniques of software engineering for systematic analysis and design of large-scale information systems. Topics include tools and models in system engineering, planning, reliability, integrity, quality assurance, and project management. Prerequisites: CIS 3275 and CIS 3281. |
| 4277 | Database Management Systems in Networks (4) Use of database management systems, and the design of a database in a network environment. Topics include server-oriented databases, transactions processing and host languages, data retrieval through the Web, integrity, security, and administration of databases. Includes student projects. Prerequisite: CIS 4271. |
| 4278 | Electronic Business (4) The use of electronic methods and the Internet in business functions such as marketing, accounting, finance, and management. Topics include development and design, technologies, integrity, authenticity, security, and performance in an enterprise system. Web authoring tools will be used for projects. Prerequisite: CIS 3281. |
| 4900 | Independent Study (1-4) |
| Economics See undergraduate Economics chapter for list of Economics courses. Entrepreneurship The course prefix for the following courses is ENTR. | |
| 2485 | Establishing and Managing a Small Business (4) The fundamentals of establishing and operating a small business. Not open for credit to majors in Business Administration or Economics. Prerequisite: ACCT 2210 or 2251 or consent of instructor. |
| 4485 | Establishing New Enterprises (4) In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period; extensive use of cases, situational analyses, and projects. Prerequisites: ACCT 3200; FIN 3300; MGMT 3600; MKTG 3401. Recommended: CIS 3060. |
| 4490 | Practicum in Small Business Management (4) Student consultant teams assisting small businesses; responsibilities include reviewing performance; isolating problems; researching solutions; presenting oral analysis to class; preparing written reports for business. Prerequisites: ACCT 3200; ECON 3551; FIN 3300; MGMT 3100; MKTG 3401. Prerequisite/concurrent: MKTG 3495. Recommended: CIS 3060. |
| Finance The course prefix for the following courses is FIN. | |
| 3300 | Financial Management (4) Theory and practices that underlie the financial manager's decision-making process. Capital investment analysis, capital structure, dividend policy, risk and return, and market valuation of the firm. Prerequisites: ACCT 3200; ECON 2301-2; STAT 2010. |
| 3320 | Financial Markets and Services (4) The contemporary environment of the financial system and the organization and operation of financial markets, financial products and instruments, and the financial services industry. Prerequisite: FIN 3300. |
| 3360 | Management of Risk and Insurance (4) Techniques of risk management and uses of insurance contracts for individual and business insurance planning. The operation and regulation of the insurance industry and contract provisions for property, liability, life, annuity, health, and disability insurance. Prerequisite: Junior standing. |
| 3400 | Fundamentals of Real Estate Management and Decision-Making (4) Fundamental tools of real estate decision-making and the management of real estate development, finance, investment valuation and operations. Recommended preparation: MGMT 2701. |
| 3898 | Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. May be repeated for up to 8 units. Units not applicable to options or minor. Prerequisites: at least 2.0 GPA; departmental approval of activity. CR/NC grading only. |
| 3999 | Issues in Finance (4) Readings, discussion, and research on contemporary and/or significant issues in finance. May be repeated for credit when content varies. Prerequisite: consent of instructor. |
| 4300 | Corporate Finance (4) In-depth study of theories and practices of corporate financial management. Emphasis on corporate financial decision-making, including capital budgeting, capital structure, dividend policy, risk management, and international financial management. Prerequisite: FIN 3300. |
| 4310 | Investment Analysis (4) Introduction to security analysis and portfolio management. Prerequisites: FIN 3300 and MATH 1820. |
| 4320 | Problems in Corporate Finance (4) Studies of specific problems in corporate financial policy formulation and decision-making using financial data bases and models. Prerequisites: FIN 3300 and MATH 1820. |
| 4325 | Introduction to Commercial Banking Operations (4) An introduction to commercial banking. The emphasis is on operations of the bank, its organization structure, accounting procedures, and financial management objectives and policies. Prerequisite: FIN 3300. |
| 4370 | Seminar in Financial Theory (4) Selected topics dealing with recent developments in financial theory and management practice. May be repeated for credit with the approval of the department. Prerequisites: FIN 3300; MATH 1820; Senior or graduate standing, and consent of instructor. |
| 4375 | International Business Finance (4) Financial aspects of international business including international financial markets, foreign exchange management, foreign investment, multinational capital budgeting, working capital management, financing of international business including import-export financing and international banking. Not open to students with credit for FIN 6375. Prerequisite: FIN 3300. |
| 4410 | Financing Real Estate Operations (4) Study of equity, mortgage, lease, sale and lease-back, and innovative methods of financing, including related tax effects. Prerequisites: FIN 3300 and either FIN 3400 or graduate standing. |
| 4415 | Real Estate Investment Analysis and Advanced Appraisal (4) Applications of investment analysis and appraisal theory to real estate management. Prerequisite: FIN 4410. |
| 4470 | Seminar in Advanced Topics in Real Estate (4) Advanced topics in real estate, including contemporary environmental, sociological, financial, economic, and political issues. Prerequisites: two of ECON 3500 and FIN 4410 and 4415. |
| 4900 | Independent Study (1-4) |
| Management The course prefix for the following courses is MGMT. | |
| 2701 | Legal Environment of Business (4) [CAN BUS 8] Legal and institutional setting in which business operates; the nature, sources, functions, and processes of law and legal reasoning relating to contracts, agency, torts, partnerships, and corporations; government regulations and administrative law as they apply to the legal environment. |
| 3100 | Introduction to Quantitative Methods in Business (4) A survey of linear programming, transportation models, CPM/PERT, deterministic inventory models, and decision analysis. Emphasis on problem formulation and applications. Prerequisites: MATH 1820 or 1305; STAT 2010; PC Software Proficiency satisfied. Four hrs. lect., 2 hrs. act. |
| 3110 | Applications of Decision-Making (4) Topics in decision theory, utility analysis, and multi-criteria decision-making. Evaluation of information for complex decisions and analysis of risks and uncertainties. Bayes theory and models. Integer and goal programming and their applications in decision-making models. Prerequisite: MGMT 3100 or permission of instructor. Cross-listed with ENGR 3110. |
| 3560 | Business and Professional Ethics (4) See PHIL 3560 for course description. |
| 3600 | Theories of Management (4) Management is viewed as a process involving the utilization of human resources to accomplish organizational objectives. Critical analysis of descriptive and normative theories of formal organization, including a consideration of organization structure, communications, planning, and control. Cross-listed with ENGR 3600. |
| 3610 | Human Resources Management (4) Fundamentals of strategic human resource management from the perspective of human resources professionals and general managers. Focus on how firms use human resource functions, such as recruitment and selection, training and development, performance management, compensation and benefits, to gain a competitive advantage. Prerequisite: MGMT 3600. |
| 3612 | Topics in Human Resources Management and/or Industrial Relations (4) Current topics in human resources management and/or industrial relations selected by the instructor. May be repeated for credit with the approval of the department. Prerequisite: junior or higher standing. |
| 3614 | Organizational Behavior (4) Current theory and research of individual and small group behavior in the organization. Prerequisites: PSYC 1000 (or 1005); MGMT 3600. |
| 3616 | Human Resources Evaluation (4) Procedures in selecting, placing, and evaluating employees. Topics include interviews, ability and psychological tests, innovative assessment methods, and organizational use of testing specialists and services. Prerequisites: PSYC 1000 (or 1005); STAT 2010; MGMT 3600. |
| 3620 | Introduction to Production and Operations Management (4) Production and operations management in manufacturing and service enterprises; topics include: MRP II, inventory control, quality control, production planning/forecasting, productivity studies, international operations, equipment replacement, and quantitative methods and computer software applications. Prerequisites: ECON 3551 and MGMT 3100. |
| 3624 | Fundamentals of Purchasing and Materials Management (4) The major topics important to the functions of the purchasing department, including purchasing, quality control, sources, prices, negotiation, inventory management, value analysis, capital equipment procurement, and make or buy calculations. |
| 3626 | Total Quality Management (4) Elements of total quality management, methods of and techniques in quality assurance, statistical process control and acceptance sampling. Emphasis on decision making and applications in quality improvement. Prerequisite: STAT 2010. Cross-listed with ENGR 3626. |
| 3645 | Logistics Management (4) Analysis of physical distribution. Methods of logistics analysis and planning. Prerequisite: MGMT 3600. |
| 3680 | Industrial Relations (4) The study of labor-management relations: the labor force, labor law, collective bargaining, grievance procedures, and the development of industrial relations policy. |
| 3898 | Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. May be repeated for up to 8 units. Units not applicable to options or minor. Prerequisites: at least 2.0 GPA; departmental approval of activity. CR/NC grading only. |
| 3999 | Issues in Management (4) Readings, discussion, and research on contemporary and/or significant issues in management. May be repeated for credit when content varies. |
| 4500 | Business, Government, and Society (4) The relationships between business managers and the social, economic, and political environment within which they operate; business ethics, antitrust policy, social responsibility, and consumer protection. Prerequisites: ECON 3005 and either 3551 or 6051. |
| 4615 | Compensation and Benefits (4) Wage and salary administration, wage and hour law, and employee benefits. Prerequisite: MGMT 3610. |
| 4618 | Human Resources Training and Development (4) Systems approach to human resources training and development. Topics include needs assessments, learning theories, instructional design, training methodologies, presentation techniques, and program evaluation. Students will design and present sample training and development programs. Prerequisite: MGMT 3600; MGMT 3610 is recommended. |
| 4625 | Management of Purchasing and Materials Organizations (4) Seminar on management of purchasing and materials organizations. Topics include: planning, policies, organization design, control, automation, buying for institutions, and government procurement. Prerequisites: MGMT 3600 and 3624. |
| 4640 | Advanced Operations Management (4) Detailed study of selected techniques used in materials, production, and operations management applied to manufacturing and service enterprises in both private and public sectors. Activities include case studies, computer simulation, plant tour, and presentations by industry representatives. Prerequisite: MGMT 3620. |
| 4650 | Seminar in Strategic Business Management (4) Capstone course that takes a top management perspective and integrates the functional disciplines into decision-making. Emphasis on evaluating complex business situations, integrating theory with practice, and presenting comprehensive strategic business plans. Prerequisites: FIN 3300; MGMT 3100, 3600, 4500; MKTG 3401. Restricted to seniors who have current application for graduation on file. |
| 4670 | Multinational Business (4) A study of the leading technical, environmental, and management features peculiar to the operation of the U.S. firms in foreign countries. Prerequisites: MGMT 3600, MKTG 3401. |
| 4675 | International Human Resources Management (4) Seminar on how multinational firms use human resource functions, such as recruitment and selection, training and development, performance appraisal, compensation and benefits, to compete internationally. Focus on international and comparative labor-management relations and management of multicultural teams. Prerequisite: MGMT 3680 or consent of instructor; MGMT 3610 and 4670 are recommended. |
| 4683 | Research in Labor Relations (4) Seminar on application of research methods to the preparation for collective bargaining and negotiating union-management agreements. Students will design and conduct a labor-relations research team project. Prerequisites: MGMT 3600, 3680. |
| 4900 | Independent Study (1-4) |
| Marketing The course prefix for the following courses is MKTG. | |
| 3401 | Marketing Principles (4) A marketing management study of the major internal and external variables in the design of a marketing program. Recommended prerequisite or concurrent enrollment: ECON 2301. (A) |
| 3410 | Advertising Management (4) Managing the firm's advertising function: defining the market; integrating advertising into the marketing mix; setting goals and budgets; selecting media; planning, scheduling, and controlling advertising campaigns; research applications; societal evaluation and regulation. Prerequisite or concurrent: MKTG 3401. (F,W) |
| 3415 | Personal Selling (4) Theory and practice of personal selling in individual and small group settings. Skills development in product knowledge, customer analysis, listening, prospecting techniques, sales presentation, closing methods, and the place of selling within business. Student Project. Prerequisite: MKTG 3401 or consent of instructor. |
| 3425 | Promotion (4) Management of marketing promotional functions including personal selling, sales promotions, advertising, and publicity/public relations. Comparison of promotions for profit/non-profit organizations, products/services, and consumer/industrial markets. Student project. Prerequisite: MKTG 3401. |
| 3435 | Environmental Marketing (4) The effects of commerce on sustainability. The societal marketing concept and how the environmental perspective can be reflected in marketing strategy formulation, including a broader product life cycle analysis and reverse logistics. Student project may be required. Prerequisite: MKTG 3401. |
| 3440 | Products and Pricing (4) The process of both consumer and industrial product development, based on marketing intelligence, product introduction, strategy and pricing throughout product life cycle. Field observation and case discussion. Prerequisite: MKTG 3401. |
| 3445 | Marketing Research (4) Training in the process and techniques of marketing research. Topics include problem formulation, research design, development of research instrument, data collection and analysis, and report writing. Hands-on experience emphasized. Prerequisite: MKTG 3401. (A) |
| 3460 | Negotiation (4) Principles and practice in business negotiations. Topics include negotiating concepts, strategies, situational applications, and practice in applied techniques. Situations include negotiation in sales, customer relations, employee management, and career development. Prerequisites: junior standing, lower-division General Education Areas A1, 2, 3. Recommended: MKTG 3495. |
| 3485 | Database Marketing (4) Principles and applications of database marketing. Uses of geographic information systems, list sourcing and management, customer profiling and market segmentation, customer lifetime value analysis for direct and interactive marketing decisions. Prerequisites: MKTG 3401, STAT 2010, PC proficiency. |
| 3495 | Business Communication (4) Applications of logical and creative thinking, and oral and written communications in the administrative decision-making process in business organizations. Prerequisites: Junior standing; either C- (CR) or better in ENGL 3000 or 3001, or score of 7 or better on most recently taken Writing Skills test essay, or satisfaction of the graduation writing assessment requirement (GWAR) at any CSU campus including the UWSR at Hayward. Credit unavailable through challenge. Enrollment priority given to Business Administration and Economics majors, then Business Administration minors. (A) |
| 3898 | Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. May be repeated for up to 8 units. Units not applicable to options or minor. Prerequisites: at least 2.0 GPA; departmental approval of activity. CR/NC grading only. (A) |
| 3999 | Issues in Marketing and Entrepreneurship (4) Readings, discussion, and research on contemporary and/or significant issues in marketing and entrepreneurship. May be repeated for credit when content varies. |
| 4400 | Integrated Marketing Management (4) An integrative perspective of marketing management. Students acquire knowledge and skills in applying marketing mix variables in competitive decision making environments. Lectures, simulation, and/or cases used to emphasize integration of marketing mix variables. Prerequisites: MKTG 3401; any one course from MKTG 3410, 3425, 3440, 3445, 4417, and 4420. (A) |
| 4412 | Media Planning (4) Media choice related to advertising and promotion strategies; media data sources, syndicated services. Researching media for a specific product, structuring optimum media mixes, developing/managing media budgets; using computers and commercial computer services in deriving media schedules. Prerequisite: MKTG 3401. |
| 4415 | Corporate Communications (4) Development of organizational image campaigns by identifying corporate culture, corporate image, intraorganizational goals. Determining media strategies, tactics, and tools for lobbying, trade organization relations, press agentry, publicity, internal communications, and public opinion research included in the context of social responsibility. Student project. Recommended prerequisites: MKTG 3401; MGMT 3600, 3680. |
| 4417 | Consumer Behavior (4) Survey of theoretical foundations of consumer decision-making; in-depth analysis of contemporary factors influencing consumer behavior, including social, cultural, and psychological dimensions; extensive outside readings and case applications; student project required. Prerequisites: MKTG 3401; PSYC 1000 (or one of 1001, 1005, 2004, or 2009). |
| 4420 | Sales Management (4) Planning, hiring and training, directing, motivating and controlling of a company's sales force. Competitive analysis and internal marketing. Prerequisite: MKTG 3401. Recommended: MKTG 3415. |
| 4425 | Sales Training (4) Sales training program development and practice; application of motivation theory to sales personnel; analysis of content of sales meetings, sales conferences, and employment and exit interviews. Student project. Recommended prerequisite: MKTG 3415. |
| 4450 | Marketing Seminar (4) Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations. May be repeated for credit with approval of the Department. Prerequisites: MKTG 3401 and consent of instructor. (Sp) |
| 4465 | Web Marketing (4) Web-based marketing strategies, issues, and problems. Websites as effective marketing tools. Formulation and implementation of customer-driven web marketing strategies. Prerequisite: MKTG 3401. |
| 4470 | International Marketing (4) Marketing management problems and techniques in international business. Prerequisite: MGMT 4670; prerequisite or concurrent: MKTG 3401. |
| 4478 | International Business Projects (4) Practical projects in international business such as international market research. May include travel to foreign countries to present and defend findings. Asian International Marketing (AIM) focuses on export to U.S. from Asian countries; Global Marketing (GLOMAR) focuses on sourcing U.S. products for foreign companies. Prerequisite: approval of instructor. |
| 4585 | E-Commerce Marketing (4) E-commerce marketing issues and problems. Understanding e-customers, characteristics of electronic marketplace, marketing implication of information technologies, and e-marketing strategies and tactics. Prerequisite: MKTG 3401 or consent of instructor. |
| 4900 | Independent Study (1-4) |
| Telecommunications, Business Computer The course prefix for the following courses is TC. | |
| 3250 | Introduction to Networks and Telecommunications Systems (4) Review of computer systems, hardware and components, coding systems, and networking. The network and telecommunication systems principles, analogue/digital signals, topologies, media, switches, routers, protocols, local and wide area networks, the Internet, and programming languages used in the Web. Prerequisite: CIS 3060 or 3270. |
| 3320 | Web-Page Programming and Development (4) Web application development and design using client-side tools and browsers. Topics include building XML applications, JavaScript applications, design methods, and performance. Prerequisite: CIS 3270. |
| 3321 | Client-Server Application Development and Programming (4) Design and development of Web-based applications and services controlled by the server and server tools. Hands-on experience with use server-side tools such as Perl, CGI, ASP, etc. Prerequisite: TC 3320. |
| 3999 | Issues in Business Computer Telecommunications (4) Readings, discussion, and research on contemporary and/or significant issues in business computer telecommunications. May be repeated for credit when content varies. |
| 4266 | Network Operating Systems and Architecture (4) The study of the network operating systems and their functionality, network integration and components management, and operating system environments. Hands-on experience will use an updated NOS and include network configuration, PC scripts, using a shell, and API interfaces. Prerequisite: TC 3250. |
| 4277 | Telecommunications Industry and Regulatory Issues (4) Study of major companies and their market strategies, trends in the telecommunications marketplace and job market, international aspects of telecommunications. Legal problems related to wired and wireless communications. Prerequisite: TC 3250. |
| 4300 | Telecommunications Systems Analysis and Design (4) The process and practice of network analysis and design from the user perspective. Topics include analysis, requirements specification, topology identification, technologies, and design of a LAN or WAN as a solution to business needs. Prerequisite: TC 3250. |
| 4877 | Internship in Telecommunication (2) Supervised work experience in a department-approved program with a company, such as a telecommunications firm or telecommunications department of a business, governmental or non-profit organization. Academic assignments integrated with off-campus paid or volunteer activities. CR/NC only. May be repeated for credit. Prerequisite: TC 3250. Recommended: TC 3277. |
| 4900 | Independent Study (1-4) |
| Footnotes |
| | Has a prerequisite not included in the option. | |
| | Business Administration majors should consider taking PSYC 1100 to satisfy the Critical Thinking Requirement after completing the prerequisite. | |
| | Course meets foundation course requirement for the M.B.A. program. | |
| | Not more than 12 units of VITA coursework can be counted toward undergraduate degree requirements. | |
| | | | | | |
© 2004 The California State University
Last Updated: February 27, 2004